{"product_id":"not-your-mothers-plump-for-joy-hair-lifter-236ml","title":"Not Your Mother's Plump For Joy Hair Lifter 236ml","description":"\u003cp\u003e\u003cstrong\u003eNot Your Mother's Plump For Joy Hair Lifter\u003c\/strong\u003e is a popular volumizing cream for curly hair, known for its volumizing and moisture-retaining properties. This product is specially formulated to lift and define curls from type 2A to 4C, while reducing frizz and providing long-lasting hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is it so good?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolumizing complex:\u003c\/strong\u003e The formula is designed to lift the hair strands at the root and create more volume without weighing the hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing ingredients:\u003c\/strong\u003e Helps lock in natural moisture in the hair and prevents dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Control:\u003c\/strong\u003e Smooths the hair's cuticle and reduces frizz for a more defined curl pattern.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurability:\u003c\/strong\u003e Gives your curls shape and definition that lasts all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits of Not Your Mother's Plump For Joy Hair Lifter:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncreased volume:\u003c\/strong\u003e Lifts the hair at the root and creates more volume without weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter curl definition:\u003c\/strong\u003e Helps define and shape your natural curls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced frizz:\u003c\/strong\u003e Tames flyaways and smoothes the hair's surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong shelf life:\u003c\/strong\u003e Your hair will hold its shape all day without becoming dull or flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for all curl types:\u003c\/strong\u003e Works optimally on curl type 2A to 4C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing:\u003c\/strong\u003e Retains natural moisture without drying out the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use Not Your Mother's Plump For Joy Hair Lifter?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother's Plump For Joy Hair Lifter is easy to use and easily integrated into your daily hair care routine:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn wet hair:\u003c\/strong\u003e Apply the product to hair roots and work it down through the lengths with your fingers or a comb.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBefore styling:\u003c\/strong\u003e Use before blow-drying or air-drying to create maximum volume.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor curl activation:\u003c\/strong\u003e Apply to wet hair and define curls by hand or a diffuser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a refresher:\u003c\/strong\u003e Spray some water on hair and apply a small amount to reactivate curls during the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTips:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart with a smaller amount:\u003c\/strong\u003e Use a small amount at first – you can always add more, but too much can make hair sticky.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus on the roots:\u003c\/strong\u003e For maximum volume, apply product primarily at the roots and work down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCombine with other styling:\u003c\/strong\u003e Use with a curl cream or gel for optimal definition and hold.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":54147060433229,"sku":null,"price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/1040\/9037\/files\/not_your_mothers_plump_for_joy_hair_lifter_236ml.jpg?v=1782244501","url":"https:\/\/hairsouk.com\/es\/products\/not-your-mothers-plump-for-joy-hair-lifter-236ml","provider":"Hair Souk","version":"1.0","type":"link"}